Ms. Kemoy Phillips serves as Chairperson of the Public Relations & Marketing Committee, leading efforts to enhance the visibility, reputation, and community engagement of the Jamaican American Association of Central Florida, Inc. (JAAOCF). Under her leadership, the committee serves as the voice of the Association through strategic marketing, public relations, communications, media outreach, and community partnerships. The committee is dedicated to increasing awareness of JAAOCF's mission, promoting its programs and events, strengthening its public image, and fostering meaningful connections throughout Central Florida, Jamaica, and the wider Diaspora community.
Our Mission
The Public Relations & Marketing Committee is responsible for marketing, advertising, promoting, and disseminating information regarding all JAAOCF programs, events, and initiatives. The committee supports the Association's mission by increasing public awareness, strengthening community engagement, enhancing organizational visibility, and fostering positive relationships throughout Central Florida, Jamaica, and the wider Diaspora.
Marketing & Promotion:
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Develop and implement marketing strategies for all JAAOCF events, programs, and initiatives.
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Design and distribute promotional materials, advertisements, and announcements.
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Increase public awareness and recognition of the Association.
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Support sponsorship, fundraising, scholarship, and membership initiatives.
Public Relations & Media:​
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Promote a positive image of JAAOCF within the community.
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Serve as ambassadors of the Organization.
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Develop and maintain relationships with media outlets, community leaders, cultural organizations, businesses.
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Highlight the accomplishments, programs, and community impact of JAAOCF.
Website Management:
​The committee is responsible for creating, updating, and maintaining our online presence to ensure accurate and timely information is available to members, sponsors, partners, and the public. Our website content includes the follow below:
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Upcoming events
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Scholarship opportunities
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Membership information
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Community news and announcements
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Committee updates
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Volunteer opportunities
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Sponsorship opportunities
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Event photo galleries and recaps
Media & Communication:
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Prepare press releases and media advisories.
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Coordinate interviews and media coverage.
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Develop newsletters, email campaigns, and digital communications.
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Ensure consistent messaging across all communication platforms.​​
Communication & Outreach:
The Communication & Outreach Committee builds and maintains relationships with organizations and community partners to expand JAAOCF's reach, strengthen community engagement, and support its mission.
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Partnerships Includes:
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Jamaican organizations
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Caribbean associations
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Cultural organizations
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Educational institutions
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Government agencies
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Community groups
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Corporate sponsors and strategic partners
These relationships help strengthen JAAOCF's visibility, outreach, and impact throughout Central Florida and Jamaica.
Supporting the Association's Mission
The Public Relations & Marketing Committee plays a vital role in preserving Jamaican culture, promoting educational opportunities, supporting community service initiatives, and strengthening the visibility and reputation of JAAOCF. Through effective communication, strategic marketing, and meaningful partnerships, the committee helps connect people, celebrate our heritage, and advance the Association's mission for future generations.
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Committee Motto
"Connecting Our Community Through Communication, Culture, and Collaboration."